With 25 years of building brands with strategic design, David excels at finding the emotion, wit, and vibrancy in a brand’s story.
He began in 1990 at Jager DiPaola Kemp Design in Burlington, Vermont where his work for Burton Snowboards was instrumental in creating the design culture of alternative sports. In 2000, he left his art director position for the big city and the life of a freelancer. In 2004, he re-joined JDK Design to open it’s New York City office as its creative lead. After a solid seven-year run, David returns to his independent practice.
David’s extensive design experience covers an array of clients and audiences, from XBOX to the Wall Street Journal and youth culture to corporate businesses.
His cross-media work includes brand identities and their visual vocabularies, brand experiences and environments, packaging, posters, book jackets, directing photography, and ( some ) advertising. Beyond creative direction, he has written brand strategy, brand architecture, headlines, naming, and taglines.
A graduate of Carnegie Mellon University, David has had his work recognized by numerous design organizations and is included in the permanent collection of the Cooper-Hewitt National Design Museum.
He is also a published author and illustrator of picture books.
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Mission/Vision, Tone of Voice